Marketing Mix

What is marketing? The definition that many marketers learn as they start out in the industry is:
Putting the right product in the right place, at the right price, at the right time.

The marketing mix is traditionally know aas the four P's: price, place, product, and promotion. But this days, many include three more elements (people, process, and physical evidence) to make it hte seven P's.
1. Price
There are many ways to price a product, and the price can be different in order to appeal to different segment of the market.
2. Place
This is also knows the cannel, distribution channel or intermediary. It is a mechanism trough which good and servises are moved from the company to the consumer.
3. Product
A product is nt simply the tangible, physical entity that may be bought or sold-it is also the ideas and emotions associated whith the product.
4. Promotion
This canbe personal selling, direct mall, sponsorship and advertising.
5. People
People are the most important elament of any service or experience. Staff training and consumer service are the people part of marketing mid
6. Processifferen poin
the process is what the consumer partisipated in at different points diring their ecperience with a product or service.
7. Physica evidence
Physical evedence including all the thing assosiated with the product or comapany; the packaging, internet site,