Effective listening is a learned skill, it doesn't happen automatically for most people. In addition, there are few rewards for listening, but there are punishment for not listening. How do you feel when listeners are not paying attention to you by looking at their watches, doing some activity or not acknowledging what you're said? You probably felt put down or even worse, you felt like you were talking to a wall. Listeners have a lot more power and impact on the talker than most people realize.
In addition, more poeple then to assume listening is basically the same as hearing-a dengerous misconception that leads to believing that effective listening in instinctive. As aresult, supervisors make little effort to develop listening skills and unknowingly niglect a vital communication function. Research shows that average person on the job spends40 percent of his time to listening, 35 percent to talking, 16 percent to reading, and 9 percent to writing.
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